What Does Football Look Like In 17776?

Tomorrow I'm writing about product packaging going from the physical world to the digital (and what's changed). The Gold today is sort of a blend of this concept mixed with the "Drip."

 I thought it was worth taking a peek at this piece by Jon Bois.

 You probably won't get it. And, you probably won't understand why SB Nation would publish this. 

Try and absorb it without looking it up further online. Think critically about what the author is after. You may still not like it, but it helps to pay attention to those breaking the rules.

If you're going to do something, go all the way with it.


What Football looks like in the year 17776.

What is this?