Halsey Inc

 

 

Lessons from Halsey for Artists in a New Age.

 

 

 

 

Build your own universe, pull from what you love, build your own language.

"But I love Deadpool, I love X-Men, I loved Silver Sable, Black Cat - female mercenaries were really cool for me to look up to me growing up.

So the idea of a consistent universe, where the timelines cross and different characters pop into different things, I'd really like to apply that to music, in a way.I'm sure a couple of things from Badlands will pop up in a few HFK music videos down the line. Little Easter Eggs." 


(HFK = Hopeless Fountain Kingdom)

 

You are a product.

“It’s a weird thing to refer to myself as a product, but when you’ve gone past being a musician and artist, to a role model, where people are buying into your lifestyle, and what you represent, then you become a product people are buying into,” she says. “I never considered myself a CEO until recently. At first it was naivete. I thought every artist did everything themselves. “

Collaborate, but choose wisely.

“I also try to make the project really collaborative. I never hear no, but I also rarely say no. If we’re in the car and my photographer says, ‘wouldn’t be cool if during ‘Colors’ on stage you did blue color smoke?’ I know that’s a great idea. When people have good ideas, I’m not foolish enough to ignore them for the sake of wanting control. I’m not a control freak in that way.

Halsey explains why she won't collaborate with Katy Perry.

Involve fans in the process.


Have a great rest of the week, and as always hit me back if you've got any gold to share or want to chat Brand Marketing, signals, positioning etc.

 

Links.
 

My personal favorite track is Strangers: 

https://open.spotify.com/track/11EDhDAVDtGPoSar6ootYA

Love letter to the LGBT community.
http://po.st/scms/OrMCe04Lcp0lOFmbAsE7t2_pQbWrx1q0DBC8qZkko9br78XPYnv9VRMKwnCrX5LJJTgcKakVVJ0lOA/c31pYk



Music Video
https://www.youtube.com/watch?v=kzQTc0-iBX8

News ref:

http://www.bbc.com/news/entertainment-arts-40403071

http://www.huffingtonpost.com/entry/halsey-katy-perry-duet_us_59550e38e4b05c37bb7c8545

https://www.fastcompany.com/40433411/meet-the-ceo-of-halsey-inc

Twitter:
https://twitter.com/halsey/with_replies