The Technology of You
What I learned from Instagram is that I could share a new perspective every day and improve my eye as a photographer.
What I learned from Apple is that design and perfectionism is worth the squeeze.
What I learned from LinkedIn is that networking in real life is even more important than ever before.
What I learned from AirBnB is that people want to have unique travel experiences by connecting with other people, not generic hotel stays.
You see what’s behind all great technology, is that it reveals and enables a human truth. In fact the technology is secondary.
What’s interesting about this is that it means that many of the best ideas can often be carried out without building anything. Or at least a step behind the tech.
I find this to be a reoccurring theme. Instead of thinking about what the product could be, think about how you could deliver the same value without building anything. Test the assumption with our best tech, humans.
Instead of building LinkedIn, could you start by manually making intros to people and hosting networking events?
Instead of building an event recommendation platform, couldn’t you just get people’s phone numbers and notify them about events in their interest?
Instead of self-driving cars, first we have taxi drivers...
The trick is in finding out what’s valuable to people, and delivering that value. If you create and deliver value no one will care about the means of production and delivery.
What we did before Facebook and LinkedIn and Meetup.com is exactly what we do with Facebook and LinkedIn, except now there’s less friction in performing the task.
LinkedIn and Facebook aren’t new. In fact they’re incredibly old, almost prehistoric. We have always had the desire to connect with one another.
Vimeo allows us to tell stories to other groups of people, it’s just now we have an easier outlet to perform the same task.
Looking to validate ideas? YOU are likely capable of being the manual version of the product you wish to build.